
Project Summary
Problem Statement
Objective
Project Summary
Dead River is a podcast series hosted by Liz Bonnin, uncovering the devastating story of the Mariana dam disaster—the worst environmental catastrophe in Brazil’s history.
I designed the podcast’s brand identity, focusing on creating visuals that not only reflect the gravity of the disaster but also resonate with an international audience.
The design aims to bridge cultural and geographic gaps, ensuring the story’s impact is understood and felt globally.
Problem Statement
The Mariana dam disaster, the worst environmental catastrophe in Brazil’s history, remains a critical yet underrepresented story on the global stage.
Despite its devastating impact on communities, ecosystems, and the economy, awareness of the disaster and its ongoing consequences is limited, particularly among international audiences.
There is a pressing need for a platform that not only documents the event in depth but also humanizes the story, amplifies the voices of those affected, and engages a global audience to foster understanding and accountability.
Objective
The objective is to design a compelling and impactful brand identity for a podcast centered on the Mariana dam disaster, ensuring it captures the gravity of the event while resonating with a global audience.
The identity will emphasize the human and environmental toll of the disaster, using visuals and messaging to amplify the voices of those affected and create a sense of urgency.
By crafting a cohesive and engaging design, the campaign aims to raise awareness, foster empathy, and connect with listeners worldwide.
Key Deliverables
- Create a bold poster that highlights the gravity of the Mariana dam disaster, aiming to boost podcast interest by 30% in the first month.
- Design visuals that evoke empathy and focus on the disaster’s impact, targeting a 20% increase in social media engagement.
- Craft a design that appeals to an international audience, ensuring the story’s significance is understood and felt worldwide.