Building on the Microsoft Learn style guide, the team expanded the visual language with vibrant colors, dynamic typography, and clean layouts. This design approach was applied across key assets, including:

• Learning Journey Maps: Clear, step-by-step guides for certification paths.
• Email Templates: Responsive designs for impactful communication.
• Display Banners and Posters: Bold visuals for digital and physical spaces.
• Videos: Motion graphics to highlight the value of certifications.

This unified design system elevated the Microsoft Learn brand, inspiring learners and reinforcing Microsoft’s commitment to accessible, high-quality education.

Microsoft Worldwide Learning faced the challenge of ensuring its brand identity effectively communicated the value of certifications to a diverse audience of professionals.

Existing materials lacked a cohesive visual language, making it difficult to inspire confidence and guide learners through their educational journeys. There was a need for a unified design system that could enhance clarity, consistency, and engagement across all learner touchpoints, from digital communications to physical assets.

The objective is to develop a cohesive and engaging brand identity for Microsoft Worldwide Learning by expanding the Microsoft Learn style guide with vibrant colors, dynamic typography, and user-friendly layouts. Within a three-month timeline, we will create and implement at least five key asset types—learning journey maps, email templates, banners, posters, and videos—that align with Microsoft’s mission to empower professionals through high-quality education.

These assets will be delivered by the end of the fiscal quarter, ensuring readiness for global deployment and upcoming campaigns.