My Diesel Claim is a campaign led by Pogust Goodhead, aimed at investigating diesel emissions fraud by car manufacturers between 2009 and 2020, with the goal of securing compensation for eligible drivers.

I led the design of the campaign, aiming to enhance the user experience, optimize data capture processes, and boost conversion rates. Additionally, I refined the design of communications to better align with the needs of the business and its clients, driving improved engagement and outcomes.

The rebrand delivered strong results, including a 70% increase in conversion rates and a 45% reduction in cost-per-lead (CPL).

Since its launch in 2020, My Diesel Claim has grown into one of Pogust Goodhead’s flagship start-up cases, achieving rapid success with 2 million sign-ups by early 2023.

However, data-driven insights from FullStory revealed key challenges in the user journey. The existing user experience required a complete overhaul to better support both new and existing clients.

Additionally, inefficiencies in the data capture process were identified, highlighting the need for optimization to improve conversion rates and sustain growth.

The objective of the rebrand is to transform the user experience, making it more intuitive and accessible for both new and existing clients.

This includes streamlining data capture processes to improve efficiency and drive higher conversion rates.

Additionally, the focus is on refining communications to better align with the brand’s goals, ensuring clear and effective engagement that supports both the business and its growing client base.