Project Summary
Problem Statement
Objective
Project Summary
Problem Statement
Pogust Goodhead faced the challenge of creating a 2024 master brochure that not only enhanced brand visibility at global events but also resonated with diverse audiences across regions.
The brochure needed to be versatile enough to address varying cultural nuances, legal considerations, and language requirements while maintaining a cohesive brand identity.
Moreover, the project demanded a collaborative effort between the UK and Brazil marketing teams, highlighting the complexity of aligning messaging, design, and execution across different geographies. With the goal of maximizing exposure, the brochure needed to strike a balance between being informative and engaging, ensuring it captured the attention of potential clients, partners, and stakeholders in a competitive corporate landscape.
Objective
The objective is to design a versatile and impactful master brochure for Pogust Goodhead’s 2024 global events, ensuring it effectively communicates the brand’s value proposition to diverse international audiences. This includes tailoring content to align with cultural, linguistic, and legal nuances while maintaining a cohesive brand identity.
By fostering collaboration between the UK and Brazil marketing teams, the project aims to deliver a polished and engaging brochure that enhances brand visibility, resonates with target audiences, and supports strategic business objectives.
Key Deliverables
- Deliver region-specific brochure adaptations in at least three languages (English, Portuguese, and Spanish)
- Deliver both print-ready and digital-friendly versions of the brochure
- Develop a modular brochure template, allowing the marketing team to quickly customize content for at least five major events in 2024
