Project Summary
Problem Statement
Objective
Project Summary
Pogust Goodhead, a global leader in group litigation, successfully transitioned from its growth stage to an expansion stage, necessitating a website redesign to reflect its maturity, global influence, and strategic vision. The previous website no longer met the needs of its diverse audience or aligned with the firm’s broader goals. The redesign addressed these challenges by creating a platform that enhanced client engagement and effectively communicated with three key audiences: potential claimants, potential investors, and press stakeholders.
The project focused on modernizing the website to support Pogust Goodhead’s global presence, streamline user journeys, and showcase its expertise and success in landmark cases. By tailoring messaging to specific audiences and optimizing the user experience, the redesigned website strengthened the firm’s brand, improved client acquisition, and positioned Pogust Goodhead for continued success in its expansion phase.
Problem Statement
As Pogust Goodhead transitioned to an expansion stage, the existing website no longer met the firm’s evolving needs. It lacked the functionality, design, and multilingual capabilities required to engage a diverse, global audience, including claimants, investors, and press.
The outdated platform failed to reflect the firm’s maturity and global influence, resulting in missed opportunities for client acquisition and stakeholder communication.
To support its growth, Pogust Goodhead needed a modern, scalable website that could streamline user journeys, showcase expertise, and tailor messaging to key audiences.
Objective
The objective of the Pogust Goodhead website redesign is to create a modern, scalable, and multilingual platform that supports the firm’s transition from growth to expansion.
The new website aims to enhance user experience, streamline client acquisition, tailor messaging for key audiences, and reflect Pogust Goodhead’s global reach and expertise.
By providing localized content and a future-proof design, the platform positions the firm as a leader in group litigation and supports its long-term growth.
Key Deliverables
- Modern, responsive design reflecting global expertise
- Multilingual support for diverse regional audiences
- Simplified navigation and user journeys
- Tailored content for claimants, investors, and press
- Optimized client acquisition tools and forms
- Dynamic case studies, testimonials, and thought leadership
- Flexible infrastructure for future growth and expansion
Results
(year-on-year)
Homepage Expansion
The homepage was optimized to reduce bounce rates by incorporating customized content for each key audience. This approach ensured that visitors immediately encountered relevant information, improving engagement and retention.
Original
Redesign
A Conditional-Driven Contact System
The contact system uses conditionals based on user input to direct them to the appropriate department or person, ensuring a personalized and efficient connection. Taking this a step further, each location was equipped with its own specific contact flow, further streamlining the user experience by ensuring that inquiries were routed to the most relevant team based on both user needs and geographic context.
Custom Post Type Autonomy
Each section was built using Custom Post Types and Advanced Custom Fields. This structure created a flexible system that allowed for autonomous linking and easy updates, ensuring that each section could be dynamically managed and tailored to various user needs.
Team
Practices
Press and Opinions
Locations
Multilingual and Compliant
Weglot was chosen as the multilingual solution of choice. This tool allowed us to maintain a single content source in English, automatically translating it into Dutch and Brazilian Portuguese. By utilizing CSS classes, we tailored content for each language, ensuring region-specific relevance and legal compliance.
Weglost Dashboard
Realtime Translations
