Project Summary
Problem Statement
Objective
Project Summary
At SIS Global, I partnered with Microsoft South Africa and its international teams to design the 2019/2020 Xbox Email Campaign.
Together, we developed an intuitive, flexible, and easy-to-use template that could be adapted to fit the unique communication needs of each promoted title.
International partners then tailored the templates to effectively engage nine distinct global audiences.
Problem Statement
Microsoft South Africa and its international partners faced the challenge of creating a cohesive email campaign for the 2019/2020 Xbox titles that could resonate with diverse global audiences.
The solution required a flexible, user-friendly template that could adapt to the unique communication needs of each title while ensuring consistency across nine distinct international markets.
Objective
To design an intuitive and adaptable email template for the 2019/2020 Xbox campaign that allows seamless customization for multiple titles, ensuring each email aligns with the unique brand identity of the assets being promoted.
The solution will enable effective engagement with diverse global audiences, maintain consistent Xbox branding, and streamline workflows across nine international markets.
Key Deliverables
- Create an adaptable email template.
- Ensure each email reflects the distinct identity of the promoted assets while maintaining Xbox brand consistency.
- Develop a framework for international partners to customize emails for nine global audiences.
- Design emails to improve engagement and drive results across all markets.
Results
Email Campaign Showcase
Exploring the creative email designs that bring Xbox campaigns to life across global audiences.
